Entering the Internet, if you do not understand the following professional terms, it will be very confusing to listen to weekly reports and listen to colleagues' dialogues, so I checked some relevant information as a supplement to learning.
The data comes from the Internet, occasionally interspersed with my own opinions. If you have doubts about which term, please check more information!
It is worth noting in particular that when it comes to the operation part, some of them come from @ Zhang Ji grocery store. Here to praise him, recently I have also been listening to his course, I think he really labeled himself as the "first person in Internet operation", self-marketing is doing a good job, no matter where the search for "operation" has his figure, of course, people can indeed explain it clearly.
Non-professional content includes: media content, operational data, marketing advertising, product projects, job abbreviations 5 aspects. Let's start with a little bit of interesting media content!
1. Media content
1. Portal, Portal Web
Refers to the application system that leads to a certain type of comprehensive Internet information resources and provides information services. The content of the traditional portal is extensive and comprehensive, covering all walks of life.
Globally, the most famous portals are Latest Mailing Database Google and Yahoo. In China, there were four most famous portals in the early days: Sina, NetEase, Sohu, and Tencent.
Others include: Baidu, Xinhuanet, People's Network, Phoenix.com, etc. Now there is a rise to the news portal driven by algorithms such as today's headlines and a little information.
2. Vertical Portal, Vertical Portal
Vertical portals focus on a certain field or geography, such as IT, entertainment, sports, and automotive. Vertical ≈ segmentation.
Everyone is a product manager, 36Kr is a vertical portal in the field of the Internet, and digital English network and meihua network are vertical portals for marketing communication.
3. New Media, New Media
Wang Bin, Secretary-General of the New Media Industry Alliance, said: "New media is a media with innovative forms based on digital information technology and characterized by interactive communication. ”
Wired magazine's definition of new media: "All people spread to all people." ”
Traditional media platforms (TV, radio, newspapers, magazines) require professionals to publish content with a review mechanism; New media is an online environment in which everyone can publish and disseminate content. New media has two core changes:
(1) Different communication media: from traditional media to new media based on the Internet
(2) The target of dissemination is different: from an authoritative media organization to a universally accessible organization
4. We Media, We Media
Individuals rely on the new media environment to publish content through personal accounts, personal blogs, personal homepages, personal logs and other channels. For example: Luo Serious (entertainment gossip), Poisonous Tongue Movie (movie information) and so on.
New media is more like a network environment (soil), and self-media is the individual (tree) that grows in it.
5. Social Media, Social Media
Social media simulates real-world interpersonal relationships on the web, can be based on acquaintance relationships, can be based on hobbies and interests, and so on, and they become social media.
Allowing people to write, share, evaluate, discuss, communicate with each other, a large number of netizens spontaneously contribute, extract, create news information, and then disseminate the process.
For example: Weibo based on interest social networking, WeChat based on acquaintance socialization, Zhihu based on knowledge socialization, Little Red Book based on good things sharing, etc., are all social media.