Thus, 48% currently use or plan to implement Consumer Email List verification technology from third-party providers with which to control and optimize their Consumer Email List campaigns, so that they are more profitable and produced in high quality media. On the other hand, although brands and agencies coincide in exploiting this optimization opportunity, they do Consumer Email List not do so in determining who should take responsibility for SPO strategies, as well as media quality.
Thus, 47% of brands and 38% of agencies Consumer Email List agree that brands should be responsible for day-to-day optimization activities . While 29% of advertisers compared to 38% of agencies believe that the latter should be in charge of these tasks. Finally, the Consumer Email List study highlights that the disconnection that exists in the implementation of optimization strategies in the purchase flow between brands and agencies , highlights the importance Consumer Email List of a greater alignment between media buyers that allows them to benefit from all the benefits of supply chain optimization.
“The study shows that a fundamental shift toward Consumer Email List optimizing the checkout flow is taking place in the digital advertising industry. And marketers, rather than just focusing on low-cost ad inventory in programmatic environments , are carefully Consumer Email List deploying SPO strategies to reach high-quality media with efficient investments." says Tony Consumer Email List Marlow, CMO, IAS. Creator Next arrives in Spain , a TikTok space that aims to expand the monetization universe for content creators on this platform.