What is brand marketing? How do foreign trade companies carry out brand marketing? Brand marketing means that enterprises use a series of marketing methods to make consumers form the cognitive process of the company's brand and products under Buy email list its name. Competitiveness, when this cognition is rooted in the hearts of the public, consumers will also choose this product for the first time when consuming. So what should companies do in the face of the vast cross-border market?
The key point of brand marketing is that the brand should identify its own product positioning and have a distinctive product feature or value that can impress consumers and be easy to remember. For example, when it comes to Xiaomi mobile phones, people will When it comes to "high cost performance"; when it comes to SF Express, one word is "fast"; when it comes to Haidilao hot pot, it is "good service attitude", these brands give consumers clear and definite characteristics, which can drive consumers to recognize and gradually Become a loyal fan of the brand.
No matter at home or abroad, if an enterprise brand wants to survive for a long time, it must precisely focus on its own brand characteristics to do marketing promotion. The big and empty strategy has little effect. The new communication method in the Internet age has opened up a wider range of corporate brand development In order to live a long time, a brand should have both popularity and reputation. Therefore, the realization of brand marketing has special significance, which is embodied in the following aspects:
1. Promote the maximization of brand power,
sharing and mutual win, so that each participant of brand marketing becomes a personal The notion that the stakeholder has nothing to do with himself has been abandoned, and the owner of corporate interests in the past has become the promoter of interests. The thrust of marketing and the pull of demand are in the same direction. The two work together to maximize brand power. .
2. To maximize efficiency
Because the brand interests are related to their own interests, the brand is transformed from passive marketing to active marketing, and all parties involved in the interests will take their own work more seriously and actively, which greatly improves work efficiency. Brand investigation and development and marketing work has been greatly improved.