How to make your brand stand out on Instagram? If your brand isn't as well known as Kylie Jenner, Shake Shack or AirBnb, how do you optimize your Instagram marketing funnel?
With the explosion of Instagram, brands are finding it more challenging than ever to get a star-like following.
Goodbye, beautiful and simple Instagram.
Hello, users of Instagram with email list a Facebook-like operating model.
Success on Instagram requires more than random photos, a quick filter, a few hashtags, or an emoji or two. While these factors are still being counted, we are now facing a more competitive landscape, with Instagram growing from 500 million users to 800 million users in the past year.
Most importantly, if you want your audience to discover your brand, then more than ever you need to focus your brand on Instagram.
1. Buyer role swipe rights
Savvy marketing brands and their customers are “virtual BFFs”. They know their favorite places to go, their likes and dislikes, their favorite styles, and even the best time for them to be on Instagram.
Smart brands are giving every buyer the addictive stuff they need and crave most. Lots of content.
This fiction never stops.
Your buyer personas are loved, cherished, and at first, as they committed, bewitched by the content they give you.
A well-thought-out buyer persona is the first step in optimizing any social network, including Instagram. The result is that you need to find your audience and let your audience find your difference.