After sorting out the iterative analysis of the QQ Music APP last year, due to music copyright issues, QQ Music members who have been open for half a year have seldom used NetEase Cloud Music to listen to songs, and only think of it when they occasionally listen to folk songs, and have no intention of The "listen together" function found in the .
At the same time, in order to guide the live broadcast, NetEase Cloud Music has added live broadcast entrances on the homepage, playback country email list interface, comments and other locations. After accidentally clicking on it a few times, I saw a young lady dressed in "cool" appearing on the entire screen. For me, who only watched live e-sports games, I was really shocked. After appearing several times in a row, especially in the external scene, it is really "social death".
This strange "surprise" and strangeness aroused my interest in analyzing the iteration situation of cloud music APP, mainly to understand what kind of innovation Netease cloud music has made in the case of less copyright. , how to truly realize the characteristics of "music community", expand the difference with other music apps, etc.