Write a compelling meta description

Meta descriptions aren’t a direct Google ranking factor, but Google often uses them for the search result snippet.

For that reason, it’s important to write a compelling meta description that supports your title and further entices people to click.

Here are a few tips for doing that:

Double down on search intent

Use an active voice

Keep it under 120 characters

Recommended reading: How to Write the Perfect Meta Description

17. Nest pages in subfolders

Assuming that you set your permalink structure to post name, your page and post URLs will look like this:

domain.com/post-name

domain.com/page-name

But with pages, you can create them with different levels using subfolders.

For example, let’s say you’re a digital marketing agency offering three different services: SEO, PPC, and social media marketing.

Here’s the best way to structure that:

Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.

Create a “Services” landing page that lists the services you provide

Create individual pages for each service you offer

Link to each service page from your “Services” page

Here’s what your URL structure will look like by default:

domain.com/services/

domain.com/seo/

domain.com/ppc/

domain.com/social-media-marketing/

That looks OK. But it is better to nest the individual service pages under the “/services/” subfolder like this:

domain.com/services/

domain.com/services/seo/

domain.com/services/ppc/

domain.com/services/social-media-marketing/

That’s easy to do in WordPress. Just use the “Parent” dropdown on the page editor and choose the “Services” page.

Nesting pages in WordPress